Baguio City, Philippines – BingoPlus, the Philippines’ leading online entertainment platform, made a significant impact at the 2026 Panagbenga Festival. Through a series of engaging activities and substantial community contributions, BingoPlus solidified its position as an industry leader. As the Platinum sponsor of this grand event, BingoPlus not only brought vibrancy to the festival but also demonstrated its corporate social responsibility by donating PHP 2 million through the DigiPlus Foundation, its parent company’s charitable arm.
BingoPlus Highlights at the Panagbenga Festival
The 2026 Panagbenga Festival, also known as the Baguio Flower Festival, is a month-long annual celebration held every February in Baguio City. It honors the city’s blooming flowers and symbolizes its recovery from the 1990 Luzon earthquake. From February 28 to March 1, BingoPlus hosted several captivating events at the Melvin Jones Grandstand, attracting numerous festival-goers.
Grand Street Dance Parade and “Bloom Ti Saya” Concert
As a key driver of the Panagbenga Grand Street Dance Parade, BingoPlus successfully elevated the festive atmosphere. Following this, the BingoPlus Panagbenga Bloom Ti Saya concert on February 28 featured electrifying performances by renowned artists such as SexBomb Rochelle, Weng and Monic, The Bloomfields, Patrick Quiroz, Jkris Dantes, and Chloe Redondo, alongside some of the country’s most recognizable content creators, igniting the crowd.
Exciting Raffle Draws and Grand Float Parade
In addition to the spectacular performances, BingoPlus also organized thrilling raffle draws, giving away valuable prizes including a microwave oven, a stand fan, a blender, three 50-inch televisions, and a motorcycle, much to the delight of lucky participants. On March 1, the Panagbenga Grand Float Parade took place, with Filipino actor and model Lance Carr and Miss Universe 2025 Yllana Aduana gracing BingoPlus’ beautifully decorated float, becoming a highlight of the parade.
DigiPlus Empowers Baguio Communities
During the Panagbenga Festival, the DigiPlus Foundation donated PHP 2 million to local beneficiaries. This generous contribution aims to strengthen indigenous livelihoods and cultural empowerment, support elderly healthcare, and provide educational assistance for Baguio youth. Rhod Barrera, program lead of the foundation, was present at the donation ceremony.
Ezrah Ananayo of the ATOR of IPs Cultural Performers expressed heartfelt gratitude: “Thank you, DigiPlus Foundation, for choosing us as one of your beneficiaries. This donation will greatly assist us in advocating for indigenous culture, especially among the youth. It will also support our activities and programs, showcasing the unique indigenous culture of the Cordillera region to the world.”
Interactive Experiences and Digital Treasure Hunt
From February 28 to March 1, BingoPlus set up interactive booths at the Melvin Jones Grandstand, offering engaging games like “Treasure Match” and “Wheel of Blooms,” which attracted many visitors. These booth activities will continue until March 8, extending the fun to festival-goers at the popular tourist spot, Session Road.
Furthermore, the BingoPlus-Jagat Coin Hunt commenced on February 27 and will run until March 31. This online and offline treasure hunt invites participants to explore Baguio City and the Jagat app in search of hidden coins, unlocking exciting prizes as Panagbenga blooms across the city.
Conclusion
BingoPlus’ successful participation in the 2026 Panagbenga Festival not only showcased its strength as a leading online entertainment platform but also demonstrated its unwavering commitment to community development. By integrating cultural celebration, interactive entertainment, and philanthropic endeavors, BingoPlus once again affirmed its leadership and positive social impact in the Philippine digital entertainment landscape.
